The PC Netbook market has had significant success in Indonesia – the last 10months have seen 140% sales growth.
The majority of new Netbook owners in Indonesia are first time buyers that want lightweight Internet surfing and email. The upward trend of these devices in Indonesia is simple: the Netbook’s appeal is simple, inexpensive internet access.
The Netbook segment is the fastest growing computing platform in Indonesia today. Low cost + great designs are proving to have great consumer and student appeal in Indonesia. The high volume of sales and mobility of the platform has made it a good fit with many mobile operators’ broadband expansion strategies and mobile operators are seen as one of the key sales channels by Netbook vendors.
